There are uncountable ways companies can fail, especially in new industries like renewables, but only a finite number of ways any company will succeed.

There are plenty of tactics to find customers, some more efficient than others and some more expensive than others. Attracting the right customer is a strategic choice. A few companies prevail in some markets following the conventional model of volume calls. Brute power applied to deliver a sufficient number of new customers to keep the pipeline flowing. The problem, of course, is quality. Sending out mass mailers or knocking on thousands of doors will deliver qualified prospects, but will not create demand for a brand. Those companies usually get stuck in a race to the bottom on a value position, they have to offer the lowest price because that is what the customer they attract care about.

Unlocking value from the supply chain is a more elegant strategy. One which Staten is pursuing with deliberate enthusiasm by developing partnership opportunities with top vendors and complementary technology providers, forming natural ecosystems. A strategy which has proven its worth in various segments of the tech industry.

In a sector changing as profoundly as energy, with disrupting technologies adding cumulative pressure on legacy systems -storage, blockchain, AI- solar becomes a natural magnet for peer attraction.

The Staten tribe is developing according to market demand, and is keenly hunting for ways to deliver clean, inexpensive power directly to customers. One of the shared joys of working in this industry is tasting the conviction that dragons cannot survive the pressure from the tribe.